Hi, my academic background is History (BA), Education (BEd), Applied Linguistics (MA), and currently completing a Professional Certificate in Non-Profit Marketing at Sprott (Carleton). I am very interested in social marketing in the non-profit sector – delivering meaningful change instead of delivering outputs that are all to frequently of internal benefit only.
My main passion in life is to change the way communities include people with intellectual disabilities, so although as CEO of LiveWorkPlay.ca I am responsible for overseeing social service activities, the greater mission is one of social change – to change the attitudes and behaviour of the 97% of people who don’t know anything about people with intellectual disabilities, their needs, their abilities, or their current situation in society – grossly unemployed and underemployed, living in restrictive settings like 24/7 staffed group homes, and often very little if any control over their own life decisions.
I have been active with internet communities since 1995 and worked on SchoolNet for 2 years before leaving full-time for LiveWorkPlay. I am a big proponent of social media as a critical social marketing and community-building tool. It has helped are relatively tiny agency get our message out more effectively than other organizations in our sector with 10x the budget.
Something I am very excited about with LiveWorkPlay lately is that we have been engaging large numbers of volunteers in their 20s and 30s in our work, and it is bringing new life and new ideas to the table.
I am wide open to talking about partnerships, especially outside of the developmental services sector. Some of our best partnerships are with private and non-profit organizations that started out with zero awareness of our field but what we had in common was an interest in positive change.